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But she said she quickly realized her true interests were in marketing and business development after joining the legal profession when the market was tight, and her firm was feeling the effects. “I became very curious about, how we can change that? Can associates do it?” she said. “I realized I loved doing that more than billing and practicing at a big law firm.” But her path to legal marketing involved a detour in higher education. Before joining Obermayer Rebmann late last month, Mpela-Thompson was director of alumni relations for Douglass College at Rutgers University in New Jersey. In both roles, she said, her job was to motivate people to return to the institution, whether that’s a college or a law firm. “Knowing the legal market is very saturated, what you’re looking to do is differentiate your firm,” she said. And in alumni relations, she said, the task is to differentiate the college from other causes to which alumni could donate, or other places where they could hold programs and have partnerships. Mpela-Thompson said her goal was always to return to the legal industry in a marketing role. At Obermayer Rebmann, she said, she saw the opportunity to join a firm where ”in addition to becoming great lawyers by doing challenging work, they’re encouraged to be entrepreneurs.” Being a lawyer by training will be helpful in her new role, she said, while acknowledging that not many legal marketers are lawyers.
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